Born X Raised has carved out a distinct space in the streetwear landscape, blending authenticity, culture, and rebellion into every stitch. Founded by Spanto (Chris Printup) in 2013, the brand emerged from the streets of Venice, Los Angeles, with a mission to preserve the cultural roots of a rapidly changing city. More than just clothing, Born X Raised is a movement—one that speaks to the people who’ve been impacted by the transformation of their neighborhoods, yet hold onto the essence of LA.

The Birth of a Brand

Born X Raised was created as a response to gentrification and the displacement of communities within Los Angeles. Spanto’s personal experiences growing up in Venice, witnessing his city’s evolution, fueled his desire to create a brand that would push back against the erasure of local culture. Along with his creative partner 2Tone, Spanto launched Born X Raised as an homage to the city and its people, capturing both the nostalgia of the past and the realities of the present.

Born X Raised Hoodie: A Symbol of Identity

When it comes to streetwear staples, the Born X Raised Hoodie stands out as one of the brand's most iconic items. Known for its bold designs, high-quality fabric, and unmistakable LA-centric imagery, this hoodie is more than just a piece of clothing—it’s a representation of the city's gritty, unpolished charm.

The Born X Raised Hoodie typically features oversized silhouettes and striking graphics, often with references to Venice or other parts of Los Angeles. Whether emblazoned with the brand’s signature logo or incorporating local art, these hoodies capture the spirit of the streets. They are as comfortable as they are meaningful, offering wearers a way to express their connection to a specific culture and mindset. It's not just a hoodie; it's a statement piece for those who relate to Born X Raised's rebellious roots.

Born X Raised Shirts: Understated but Powerful

While the hoodies capture attention, Born X Raised Shirts play an equally important role in the brand’s lineup. With designs that range from minimalistic logos to more intricate artwork, these shirts offer something for every streetwear enthusiast. The brand’s T-shirts often feature strong graphic elements that tap into LA’s urban history, as well as messages of community and resistance against cultural displacement.

Born X Raised Shirts focus on both form and function, offering comfort without sacrificing style. The fabric quality, fit, and designs ensure they are wearable for any occasion, whether you're hanging out on Venice Beach or navigating the streets of Downtown LA. Simple yet striking, these shirts are ideal for those who want to represent LA’s street culture without overstatement.

The Story Behind the Design

Born X Raised’s designs are more than just aesthetic choices—they are storytelling tools. The imagery often speaks to the struggles of communities impacted by gentrification, while simultaneously celebrating the rich history of Los Angeles. The brand’s pieces serve as visual reminders of the identity and culture that many feel is being lost in the city’s evolution.

Whether through the bold graphics on a Born X Raised Hoodie or the understated yet significant prints on their shirts, each item is a piece of LA’s narrative. The brand is unapologetically raw, capturing the complex and often conflicting emotions that come with watching a city change before your eyes.

Born X Raised and Streetwear Evolution

Since its inception, Born X Raised has become a key player in the global streetwear scene, transcending its local roots. Spanto's mission to preserve LA culture through fashion has resonated with people beyond California, gaining the brand a dedicated following worldwide. Celebrities like Kendrick Lamar and LeBron James have been seen sporting Born X Raised, adding to its status as a cultural symbol.

Despite its growth, the brand has remained true to its original message. It continues to release collections that reflect the struggles and triumphs of local communities, offering designs that speak directly to those who feel marginalized or overlooked. This authenticity is what sets Born X Raised apart from other streetwear brands—while many chase trends, Born X Raised remains deeply rooted in the culture it was born from.

Why Born X Raised Matters

Born X Raised is more than just a clothing brand—it’s a platform for dialogue, expression, and resistance. The brand’s collections reflect the pride and passion that Spanto and his team have for Los Angeles, but they also communicate a universal message about the importance of cultural preservation.

By creating pieces like the Born X Raised Hoodie and Born X Raised Shirts, the brand empowers its wearers to make a statement—not just about their style, but about where they come from and what they stand for. In a world where streetwear is often commodified and detached from its roots, Born X Raised offers a refreshing return to authenticity.

Conclusion

In the crowded world of streetwear, Born X Raised stands tall as a brand that prioritizes culture over commerce. Through their signature hoodies and shirts, they’ve created a powerful narrative that resonates with people from all walks of life, especially those who value identity and authenticity. For anyone seeking to wear a piece of LA’s soul, Born X Raised delivers more than just fashion—it offers a connection to the city’s history and a voice for those who strive to preserve its essence.